Interesting Read
http://www.nbr.co.nz/article/xeros-key-us-rival-piles-cloud-customers-strategy-boss-identifies-key-weakness-ck-p-152432
When you consider the risk to Intuit in caniblization of their existing product the motivations are just not the same as for xero and Intuits numbers look very average given the weight they carry in the market. I have a feeling Xero has huge potential in the US capturing market penetration with their package apart from market share off the incumbents. iMHO.
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