I think they are ramping up promotions not just for the game but for the stock as well. CanAccord just released an initiation research on the stock, that would be an arm and a leg. I heard PLY is also doing some promo on Reach Markets as well. I look forward to the annual report for the breakdown of everything in the notes. Would be interesting to see how much of that ad expenses are for customer acquistion and what percentage of that was retained. I do expect some of these costs will drop off overtime.
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I think they are ramping up promotions not just for the game but...
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