I missed a couple of important words out from my penultimate sentence...updated here...
I agree that it is a numbers game, but I suspect (but don't know - maybe you can help here) that the quality of Wisr's borrowers is higher than Plenti / RateSetter ie a higher average credit rating. If this is the case, then the Wisr wellness platform can be providing some real differentiation, in both marketing and financial terms, if their claim that users of the platform achieve improved credit ratings is true. Or are my lenses rose tinted?
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