My estimates are based on the call recording storage component only. If you look at Dubber as an eco-system, at a bare minimum the technology that would likely go into an eco-system like Dubber is…
Web Gateway Servers
Application Servers
AI Engines
Message Queues & Queue Managers
Databases
Storage
Backup Services
API Gateways
Load Balancers
Global Traffic Managers
Certificate Management (SSL\TLS)
Continuous Improvement \ Continuous Development (CI\CD) Pipelines
Identity and Access Management
Forward Proxy Services
Reverse Proxy Services
Network Firewalls
Web Application Firewalls
Antivirus
Intrusion Prevention
Data Leak Protection
Vulnerability Scanning
Multi Factor Authentication
Session Boarder Controllers
Software Licensing
WAN Optimization
Network – Given their global presence and partner integrations, I suspect their network is vast, complex and spread globally.
They’ll likely have multiple instances of each of these services as well, specifically for….
- Local and remote redundancy from a Disaster Recovery and Service Continuity perspective.
- Multiple eco-system instances in various global geographies to meet data sovereignty obligations and network efficiencies. E.G Standing up an instance in the UK to accommodate the BT deal vs having all that voice data traverse from the UK to an instance in AU.
- Dubber would also have a full Non-Production release framework with multiple development, user testing, performance test and release environments before they would release new software or services to production… some of these Non-Production environments would also integrate into Non-Production environments in their Partners eco-systems.
Given their move to adopt Azure as a platform as well, they’ll require even more services to be stood up… hence my previous comment regarding the overhead and cost implications of running multiple cloud platforms.
On top of all that, they’ll have their Corporate IT Services costs and as they’re on a hiring spree, they’ll need to kit out new hires with devices at $3-4k each new hire.
I also suspect, given their speed to embed Speik and Notiv that they have kept their eco-systems separate with integration points into Dubber, probably using APIs, rather than migrating into the Dubber eco-system.... so the consumption of even more cloud services and therefore costs. If they fully migrated Speik and Notiv into Dubber’s environment, it would have significantly increased the risk profile and therefore stability of Speik\Notiv services.... they will be looking at synergies here to re-use common capability between all three businesses.
While this looks like a lot, the cost per user of cloud platform services will come down as we onboard customers and users. Some costs will be static and others consumption based therefore will increase as the user count increases, that's why I based my initial breakdown of product manufacturing costs per subscribed user.
I feel the cost increase is justified. They are growing the eco-system, products, partnerships and they have the cash to do so, and they are bringing on more subscribed users..... Happy Days
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My estimates are based on the call recording storage component...
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