Ann: Quarterly Activities/Appendix 4C Cash Flow Report, page-9

Actually I see the current situation analogous to paying extremely high rent at an upmarket place like Chadstone on a second floor selling petrol. Where rent= executive pay

The cost of rent is decided by the market, but it might not be suitable for you. The cost of rent is decided by the market, but if it does not provide value or special expertise you can get for much less, you move elsewhere. An online business does not even need To pay rent anywhere.

The product and demand is there. The positioning and strategy is wrong.

You don’t need specialised executive expertise up top to sell an in demand, developed and commercialised product. You need good and aggressive sales strategies, cheap rent and good pricing. You need a good location as opposed to an expensive location.

You don’t want to be selling petrol in an area where everybody is using Teslas.

You don’t want to sell alcohol in hot pot loving Box Hill but rather in regional areas where there are a lot of tradies.

By the way, petrol stations are very profitable! More profitable than you would ever realise!