Hi DJP,
I would suggest whenever the next Q&A session someone will ask a question regarding why not target the retail market. I cannot remember the exact response word for word, but it has come up every call I've been involved in. Paraphrasing I believe the strategy to not target retail is because you need to pay for shelf space and the margins are low.
For holders I hope the next call shows a refreshed rifle like strategy rather than the shotgun approach because that cash balance could start looking worryingly low come next quarter or the quarter after unless some decent revenue changes, or reduced outflows occur.
Good luck and cheers.
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