Serious leads, including leads.
If you want to conflate that into "we have a deal with BOOTS the largest pharmacy-led health and beauty retailer in the UK" that is up to you.
I prefer to read between the weasel words, and translate it as:
Serious lead with a single retailer run out of the garden shed, also googled and saw the number for Boots so that's a good lead there.
Ann: Quarterly Activities/Appendix 4C Cash Flow Report, page-34
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