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That's right! The WOW example is a bit extreme but simplistic...

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  1. kevg91
    2,224 Posts.
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    16/02/23
    13:28
    Post #: 66287480
    That's right! The WOW example is a bit extreme but simplistic enough for the regular punter.

    ACV = total contract value ÷ number of years

    Contracts can be generally be cancelled at any point.

    Same with ARR, MRR, TCV, etc etc. It's all marketing, nothing is ever fixed, "recurring" or 100% certain.
    Last edited by kevg91: 16/02/23
    3DP Price at posting: 16.5¢ Sentiment: Buy Disclosure: Held
    Likes Created with Sketch. 1  Upvote
    lightbulb Created with Sketch.  Great analysis
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