The UK campaign would have been a trickle start - waiting for...

The UK campaign would have been a trickle start - waiting for their spring when tasks pick up. Tim did flag this earlier last year that the campaign wouldn't properly start till now. The release mentions the first 4 weeks of this year showing improvement. But the natural growth rate charts for the US and UK both look disappointing. It doesn't look like it's taking off.

Getting things moving in the US seems like quite a challenge - such a low base, competitors getting established, and a much bigger market so you'd need smaller media partnerships really, be impossible to get something like they did in the UK, and you wouldn't want to keep selling parts of the business to different players. Getting their add out into the US a bit would be cool. It was noticeable that the add featured 3 accents of the US narrator, Australian tasker and potentially UK accent of customer.