Low imo. My understanding is that core value proposition of the brakes is that it is sealed and thus prevents dust and crap getting in so that the work vehicle lasts longer with less maintenance costs. Big ROI for fleet vehicles in tough conditions.
Consumer/commuter vehicles. Nah, totally different values are at play for that market and they are less on dirt roads.
Maybe like regional busses or something
Ann: Quarterly Activities/Appendix 4C Cash Flow Report, page-4
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