It might have had some potential which is what attracted me to...

It might have had some potential which is what attracted me to it in the first place but blind Freddy could see how inept Bob and the rest of the management team was which is why I cut my losses.

Bob is no mastermind and I think it is folly to think that he's engineered this. He's a lifestyle director - didn't take much googling to see how prominent he was within the hierarchy of his golf club and how much else of his time was spent riding his bike logging into his Strava account. If he could raise money to keep funding his lifestyle I've got no doubt that he would. No director wants to preside over a company going into administration, he and the management team just plain and simply weren't up to it and unfortunately this is the result.

It's somewhat ironic that Bob is the member of a cycling club called "the San Diego Descenders" and their club motto is "its all downhill from here"..