I agree that it is disappointing that the company missed its...

I agree that it is disappointing that the company missed its target with HIC.
But we also have to put this into perspective.
It did not prevent the company to grow its receipts by 70 % yoy, which is still a really good performance.

Also interesting to see the growth on 3 other platforms :
- sales on Douyin : 14 m$ vs 6.8 m$ in Q4 23,
- sales on Alibaba : 3.8 m$ vs 1.4 m$ in Q4 23,
- and sales on a new platform for them (Kuaishou) : 1.3 m$ in Q4 23.

My only question here is why they were not able to have a similar success at selling on Australian e-commerce (apparently their sales in Australia are still done with the other brand than EZZ brand).

Another positive news in this quarterly is the large improvement of gross margin (looking at prod manufacturing/receipts) after a decrease of their gross margin during H1 24.
Really good to see that they can grow at such a rapid pace, while improving their gross margin and decreasing their level of advertising and marketing.