I did like the mention of the cut through with doctors that the new sales team is having. I'm not that concerned with the costs (yet) as building a new channel takes time and the entire sales team were only just onboarded which explains while quarterly staff costs were high. It takes money to make money and I see this as a smart investment given there are much higher margins to be made through B2C, you just need to look at Cannatrek to see that.
Hopefully their next shipment to Germany is already on its way...
Ann: Quarterly Activities/Appendix 4C Cash Flow Report, page-29
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