Of course it's important, but the cashflow numbers don't differentiate between cost of good sold and inventory build. Therefore we're not seeing true unit economics in quarterly cashflows. Gross margins are >50% (see half yearly report), so once we reach certain scale of sales (e.g. >$12m p.a.) profitability will increase at a greater rate.
Ann: Quarterly Activities/Appendix 4C Cash Flow Report, page-18
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