It's not that complicated.
Picture is of a Coles shelf.
Shows evidence of better stocking levels on two sku's
The third sku the shots,is out of stock and has been out of stock for a while
Coles have vastly increased the presence of Kava in their stores, especially the shots.
For the first time we are going to have some advertising directed at Coles shoppers.
How shoppers found the product in the Vitamins with no help at all, is pretty amazing, enough to make it a hit.
How many are going to find it with a bit of help?!!!
Coles will be buying tons more extra of shots and powder.
Store traffic will spark increased high margin e commerce.
Fijians have drunk Kava straight for 3,000 years. Bet they tried and rejected a whole lot of additives?
But co selling some 200% margin lollywater with your Kava
$$
It's not that complicated.Picture is of a Coles shelf.Shows...
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