Good result with things to start getting interesting -...

Good result with things to start getting interesting - especially with relation to the new sales representatives. This is what SirKnight's new AI horse is saying.

The Calmer Co. International Limited (CCO) is in the process of recruiting new sales representatives to support its growth strategy, specifically with a focus on the USA and Australia markets. Here's what is known about these positions:

• Country Managers: The company is recruiting for two Country Manager roles:

  • USA Country Manager: This role is intended to drive sales in the USA, focusing on the eCommerce and functional beverage segments. The ideal candidate will have experience in eCommerce and the beverage industry. The launch of new Taki Mai products in the USA is expected in Q3, and this role will be critical to that launch.
  • Australia Country Manager: This position will focus on expanding the company's retail footprint and sales within Australia, leveraging the brand awareness already established in the market. The company will aim to fully capture the potential of the Australian retail and eCommerce market for kava. The company is focusing on expanding distribution in Australia to leverage existing brand awareness, and the new country manager will be responsible for both online and retail businesses in 2025.

• Reporting Structure: Both Country Managers will report directly to the CEO. This indicates a clear line of responsibility and a focus on direct accountability for sales growth in these key markets.

• Rationale for Roles: These new roles are part of a larger company restructure that places a greater emphasis on sales and marketing execution. The company believes that the US market will rapidly become its biggest. The Australian market is also a key focus, as it is the company's home market where brand awareness is already high.

• CEO Transition: The recruitment of these roles coincides with a change in leadership, with Mr. Zane Yoshida taking over as CEO from Dr. Anthony Noble. This transition suggests that the new Country Managers will be working closely with the new CEO to implement the company's growth strategy. The changes are reflective of a "stronger focus...on ensuring we deliver value for all shareholders".

• Focus on Growth: The new hires are intended to support the company's growth strategy, which includes expanding into the USA ready-to-drink market and building on its existing retail footprint in Australia.

• Additional Leadership: In addition to the Country Managers, the company has appointed Mr. Ui Tavo as Managing Director in Fiji to support the new structure.

These new roles demonstrate the company's commitment to expanding its market presence and driving sales in key regions.

Next Step: It would be beneficial to understand the specific sales targets and KPIs for these new roles, to evaluate what level of impact these positions are expected to have on overall company revenue and profitability.

His new horse remains unamed, but it is certainly on point, fast and accurate. And more to the point - the horse described today's quarterly report as

'a strong second quarter in FY25, marked by significant sales growth, a strategic shift in advertising spend to improve profitability, and a focus on new product launches in the USA.'

I am.... SirKnight!