Hahaha Seuss, mate. I'm not sure if you're trolling, you're not...

Hahaha Seuss, mate. I'm not sure if you're trolling, you're not reading things and skipping through without thinking, I'm not sure what part you're not understanding... I'm going to try explaining this to you again.

Look, you're fixated on the fact that past formula tweaks all yielded the same results... but that's completely missing the point.

The issue isn’t that they've tried different names before; it’s that the old model relied on low-margin fresh milk and a volatile daigou channel. Today’s management has completely scrapped that approach, pivoting to a high-margin, premium formula strategy with strong cost cuts, diversified channels, and a promising Q3 launch in China.

This is the same, 'missing the forrest through the trees' issue you and werdplaya keep coming up against... If you're ignoring the demand-supply dynamics and the strategic recalibration outlined in the recent reports, you're simply not seeing the transformation in action.