This from the Guardian in relation to Ford's canned plans to build an all electric SUV. Note the references to cheaper battery tech and subsidies. This strategy seems to be very similar to the overarching BSX business plan.
The Ford boss, Jim Farley, said the decision to produce fewer electric cars in favour of hybrids “gives our customers maximum choice and plays to our strengths”. Hybrid cars combine a polluting petrol engine with a smaller battery. Farley emphasised that hybrids “make a real difference in CO2 reduction”, although they still produce far more carbon in production and usage than pure electric vehicles.
Ford acknowledged it was struggling with competition from China. It said: “Chinese competitors leverage advantaged cost structures including vertical integration, low-cost engineering, multi-energy advanced battery technology and digital experiences to expand their global market share.”The carmaker also said consumers were generally “more cost-conscious than early adopters”, which has led to a price war between companies. Higher interest rates have also pushed down demand.
The delay to the pickup truck will allow Ford to wait for cheaper battery technology to become available. Ford also said it would work with the South Korean supplier LG Energy Solutions to shift production of batteries for its Mustang Mach-E SUV from Poland to Holland, Michigan, in 2025 to qualify for steep subsidies for US-built batteries and vehicles available under President Joe Biden’s Inflation Reduction Act.
https://www.theguardian.com/business/article/2024/aug/21/ford-writes-off-19bn-as-it-cancels-plans-for-all-electric-large-suv-in-us
Further, Biden's Inflation Reduction Act seems more relevant as the Democrats appear to be in a better position leading up to the American election.
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