I respect your view, but it’s important to note that the...

I respect your view, but it’s important to note that the foundation you’re referring to was largely built before the current CEO was on board. The partnerships, reimbursement pathway, and product validation didn’t materialise overnight, they’ve been in motion for some time.Yes, he’s been in the role for 7 months, but let’s not overstate what’s been built during that short window.

I agree a CEO should use every tool available, but paid publicity should never substitute for meaningful commercial traction. It’s a concern when promotional material outweighs actual revenue, especially for a product that is supposed to be life-saving and already has a reimbursement code in place.If the fundamentals are strong, the focus should be on converting pilot programs into paying clients—not leaning on short-term stock promotion to maintain momentum.