The people I know had no money they busted balls went out to certain areas and marketed the product, spoke to people long hours and worked hard, ZERO FUNDS. Wangle have 4mil, go to schools, go interstate for a week and market, many things the marketing team can try, try get into school newsletters all around Perth schools and other states as well, ring potential big companies deal the deal keep ringing, they should've taken advantage of the suicide situation as well. Most of this is cheap and not costing millions.
Back door marketing works if you have a company 100% committed to you, otherwise they only market for you when it suits them.
To me sales and marketing is all about convincing the public that they need this product and it doesn't matter what you're selling. Once it clicks in the person mind that they need it will sell. I often go to the shops and joke to sales people saying this is the easiest deal you will have, I tell them this is what I want if you have it I will buy it, boom a sale but for others who are unsure they will need to convince them they need a new pair of shoes and this pair is good for you, they look nice ect ahaha.
Marketing and sales work hand in hand, to me that's what needs to be done get out in the public every way possible and convince parents that this product is good for you and you're child or children and once you get the word out sales start to happen.
Every human is the same even if they don't want to admit it, I went to the shops once and got convinced to sign for a charity, she was good at sales and marketing so she coached me into it for 20 mins, afterwards I was like good job ahahah.
That's my view anyway all IMO.
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