I think they are trying to ensure they get the pitch right and have a strong framework in place so they don't mess the sales up. That was my take away as to why a reset is needed. We are all frustrated with the lack of progress but clearly the previous management were an utter bunch of clowns. Personally, this was the first call in 3 or more years when I first thought to myself, oh at last we have some adults in the room. They were realistic but upbeat and also are clearly interested in selling this tech to the broader oncology market and not just breast cancer.
Time will tell but sounds like we might be finally in good hands. Reimbursement is really ticking along and they thing that they will have most committed by April 2024. Then it's about the sales team and marketing team - customer awareness, why people need it, why hospitals need it. Sounds like this will take longer than we were told it would by the previous idiots but overall looks like a better opportunity all round.
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