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Hi EG ..yes .. all good points and matters of importance..some...

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    Hi EG ..

    yes .. all good points and matters of importance..

    some perspective on those...

    yes.. NCCN while very strong and ultimately needed is not something to "force" its use.. its guidelines are a fundamental piece to assist with eventual hospital/system wide use but not the arm twister to use it now as it was put out to be from prior management just as you say .. with NCCN plus NCI plus ASBS and other groups together with all the RWE and papers written.. see the one ref on page 10 of the preso with the 4c.. and other such as the webinar also ref on page 18 of same preso.. done by CMO plus two doctors using SOZO.. these cover off pretty much all questions in these areas and is how we are going to win..

    your other points.. not sure if hospitals "will care enough" but it is economically viable for them from multiple sources confirming same.. see the webinar ref above.. doc on it says in first year alone they have over $40,000 "profit" and this will grow as patients get into their LPP and are monitored over several years as per guidelines.. ( yes .. guidelines again but traction here is growing from the medical education that PB is working on with medical/patient groups and is a large part of the overall strategy to get SOZO taken up.. ) and they also say that their existing staff sort and organise patients and testing on SOZO .. hardly any disruption occurring and no extra staff needed for their practice.. if anyone hasn't watched that webinar I would really recommend you do...

    re medical education .. its part of the whole system including docs/hospitals/clinics and insurers.. PB knows this is crucial to getting SOZO taken up and fully accepted throughout the system.. but another factor is shall we call it "peer group pressure" .. there has been a growing awareness of lymphedema and it is being highlighted far more now then ever before, especially as it was something that was never looked at unless patient got it.. nothing really looking at prevention which is now the whole change in mindset required.. and from this if a hospital/clinic gets a SOZO and they can provide best practice LPP for their patients.. other docs hospitals etc in the same local area can be impacted as patients will start to gravitate to places that have this service.. which can be a strong "incentive" to get a SOZO as well.. whether this is viewed as a patient wellbeing outcome or just don't want to lose any "business" .. either way getting a SOZO is a win for all..

    and as PB also said with Texas Oncology.. Texas do not yet have critical coverage but they ( Texas oncology ) are already seeing financial benefits now and went from initial 2 devices on trial to now 8 .. small numbers at the mo yes but still expansion after first hand RWE without having critical coverage.. hard to deny the significance of this..

    all the indicators are there.. its just some time needed to see how fast the acceleration can now grow from all the actions being done.. this Qtr and the next will have had time to see results changing/building from these and then onwards from there..

    staying tuned..

    cheers .


 
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