If you are moving they state you need to contact 10 to 15 vendors, if by using updater you can do this without calling. Also I believe they will/should offer reputable movers listed etc which they should be able to get a commission off. Similar to banks/ utility companies / telcos when they sign up to in the new place.
UPD Price at posting:
54.5¢ Sentiment: Hold Disclosure: Held