Not a single comment on the xmas sales period, and less reciepts that the previous quarter has got to be telling you something and it aint good. Especially when so much emphasis was put on this period. Refer comments:
Commenting on the DRTV initiative Nuheara EVP Sales and Marketing, David Cannington, said “DRTV is another key ingredient in Nuheara’s holiday campaign and istimed for the three of the biggest weeks of the year in consumer spending. We believe it will not only drive customers to our out-sourced telesales operations, but it will also drive customers into our retail partners stores, third party on line partners like Amazon and our own online web-store.” DRTV is a huge industry in the USA. According to industry leading research firm DRMetrix, in 2016 the industry was used by 3500 brands with 7.92 million spots totaling $6.4 billion worth of ad inventory. - ENDS
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