Yes I think they are underappreciated as well. The UK business...

Yes I think they are underappreciated as well. The UK business looks to be really gaining some good traction.

My general opinion is that CBD is not the flavour of the month and I think my understanding from sources is that the market prefers the CBD companies that actually make or own the source. However, I am of the opinion that owning the brand can be equally as good. I liken BDA to be like Bellamy's in the infant milk business before. They had nothing essentially - as their milk powder was imported, however they owned the Bellamys brand.

I recall many posters were saying that BAL can be easily copied had no competitive advantage etc, yet they were still taken over at a very respectable price....clearly there was a lot of value in the brand itself...