My opinion only - I would say that broadly the RLG business proposition is somewhat similar to Amazon's 'Global Selling' offer (look it up - with a specific emphasis on Tmall as opposed to Amazon, and including the 'ship and fulfil' offer). Whilst the business doesn't sound particularly unique, I think it actually is quite unique. On top of this we also 'build' the store and have wide-ranging sales/marketing activities/responsibilities, which increases the value proposition to the client.
RLG Price at posting:
3.1¢ Sentiment: Buy Disclosure: Held
