Negative cashflow is by plan. Staff was scaled up recently, to...

Negative cashflow is by plan. Staff was scaled up recently, to invest into new features.

It's not 'can't make money'. But 'plan to put growth/development before cashflow for the next year'.

Cashflows are possible down the track, from a higher revenue base to boot. Or alternative scenario - the company gets acquired, and the acquirer pays for the higher market share (the result of the investment into growth), with the intention of making cashflows from that point (be it from cross-selling their own products, or having efficiencies through their existing staff etc).