High cost? You obviously haven't worked at the banks....

High cost? You obviously haven't worked at the banks.

Unlike its startup competitor wannabes, SelfWealth is funding its operations from revenue and has made it to #4. The cashflow shortfall is entirely due to additional "growth" initiatives (new product and advertising) and is modest in the scheme of things.

If they can keep going with this level of growth in traders and trades without costs blowing out then everything else will look after itself.