Agree that revenue is the litmus test for understanding benefit of 'Active Trader' growth, as well as gauging how many of these take their business elsewhere but keep their accounts open. However, increasing active traders, expanding revenue lines (crypto, international, etc), and building cash balance all create foundations for future growth. Growth has been massive over the last two years, can SW capitalise on it and build a diversified, value adding platform business? Seems to be the goal at any rate, moving away from discount brokerage only and into more holistic wealth platform.
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