Your specific requirement of "must be publicly listed" is so...

Your specific requirement of "must be publicly listed" is so niche and would be so irrelevant to so many people wanting a brokerage, that it's like you just dropped that in as a way to override any arguments about the benefits of other retail competitor brokers out there.

Very much doubt that's as massively high on the list of priorities for most people as a point of differentiation when picking a broker as it is for you. It's like refusing to shop at a store that offers good prices just because the company isn't listed on the ASX.

Every other of your requirements (that are far more common) are all offered by each of CMC Markets, Stake and Pearler in addition to the big banks etc. for those willing to pay more. All of which also have varying degrees of better user experience than SWF (especially the app).