I totally agree that most people end up as ‘boomers’, resistant...

I totally agree that most people end up as ‘boomers’, resistant to change and selfish, but the younger folks are totally woke, for example I saw that in Arizona last week 94% of university aged voters, voted democrat. A smart business that has a long term focus needs to be targeting the next generation of people who are going to want to manage their own wealth.
This logic also applies to their very smart targeting of female investors, this is a group who historically have not managed their own wealth and have not invested in stocks and shares, so this is a massive untapped market.
being woke in the long term is the only way to avoiding going broke.

thats