Australia's largest stock trading and investment forum Australia's #1 stock forum

SWF selfwealth limited

0.00%

27.8¢

Ann: Quarterly Activities Report and Appendix 4C, page-5

First 5 Last

Share
Profile

Follow
leasx

3,199 Posts.

350

20/04/23

13:59

Post #: 67377100
Share

Originally posted by danbradster: ↑

Some charts right to left, some left to right.

Dark blue above light blue = profit, because of some cost control.

Too much flatlining (or client cash falling).

Expense:Revenue ratio finally below 100% = profit.

Hopefully stops falling soon. It has to at some point (if the active traders are legitimately active). As people need to keep some level of cash available for placing trades, even if they're reducing their cash to repay debt or living expenses.

2018 - very high marketing costs due to AFL sponsorship or something.
2020-2022 - good value organic growth.
1 quarter ago - extreme (probably loss making and unsustainable) marketing costs per sign-up.
This quarter - marketing costs a bit less extreme, but still possibly loss making and unsustainable.

Optimal quarters (2021) cost $10-20 per sign-up. Lately $1000-2000. 100x increase. Lifetime value of a user is likely not $1000-2000.

Expand

Lots more interest during Covid no doubt. People probably wanting to offset their loans and save up for a rainy day.

SWF Price at posting: 19.0¢ Sentiment: None Disclosure: Not Held
1 Upvote

0 Great analysis

Reply

Top Stories

I88

Infini Resources onto Phase 2 at Portland Creek after spotting 'widespread uranium'

Trump chides Powell as Goldman call for calm. The RBA must be nervous

HotCopper Highlights, Week 27: G8 scalped, Domino’s drops the box, Gemlife brief hype & more

KGD

Kula picks up unexplored niobium play in Malawi, with surface samples logged

THL

Tourism Holdings says Liberation Day tariffs smashed US RV demand

NMG

New Murchison Gold blasts off at Crown Prince as 'better than expected' results return

OSL

OncoSil wraps up recruitment for key pancreatic cancer trial

Week 27 Wrap: 40% China tariffs?; ASX +10% FY25; US Amazon price spike

DMP

Is Domino's a steal after -25% plunge?

Listen: HotCopper Wire Podcast 016 – FY25 ended up not so bad... but Trump unpause is coming

First 5 Last

Add to My Watchlist

What is My Watchlist?

A personalised tool to help users track selected stocks. Delivering real-time notifications on price updates, announcements, and performance stats on each to help make informed investment decisions.

Ann: Quarterly Activities Report and Appendix 4C, page-5

Top Stories

Infini Resources onto Phase 2 at Portland Creek after spotting 'widespread uranium'

Trump chides Powell as Goldman call for calm. The RBA must be nervous

HotCopper Highlights, Week 27: G8 scalped, Domino’s drops the box, Gemlife brief hype & more

Kula picks up unexplored niobium play in Malawi, with surface samples logged

Tourism Holdings says Liberation Day tariffs smashed US RV demand

New Murchison Gold blasts off at Crown Prince as 'better than expected' results return

OncoSil wraps up recruitment for key pancreatic cancer trial

Week 27 Wrap: 40% China tariffs?; ASX +10% FY25; US Amazon price spike

Is Domino's a steal after -25% plunge?

Listen: HotCopper Wire Podcast 016 – FY25 ended up not so bad... but Trump unpause is coming

Featured News