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SWF selfwealth limited

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Lots more interest during Covid no doubt. People probably...

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leasx

3,199 Posts.

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20/04/23

13:59

Post #: 67377100
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Originally posted by danbradster: ↑

Some charts right to left, some left to right.

Dark blue above light blue = profit, because of some cost control.

Too much flatlining (or client cash falling).

Expense:Revenue ratio finally below 100% = profit.

Hopefully stops falling soon. It has to at some point (if the active traders are legitimately active). As people need to keep some level of cash available for placing trades, even if they're reducing their cash to repay debt or living expenses.

2018 - very high marketing costs due to AFL sponsorship or something.
2020-2022 - good value organic growth.
1 quarter ago - extreme (probably loss making and unsustainable) marketing costs per sign-up.
This quarter - marketing costs a bit less extreme, but still possibly loss making and unsustainable.

Optimal quarters (2021) cost $10-20 per sign-up. Lately $1000-2000. 100x increase. Lifetime value of a user is likely not $1000-2000.

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Lots more interest during Covid no doubt. People probably wanting to offset their loans and save up for a rainy day.

SWF Price at posting: 19.0¢ Sentiment: None Disclosure: Not Held
1 Upvote

0 Great analysis

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Lots more interest during Covid no doubt. People probably...

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