Ann: Quarterly Activities Report and Appendix 4C, page-26

As for what I think:

It's a balancing act, when 50% of the market is price sensitive and 50% not so much.

You cannot please everyone eg. cannot design a platform that successfully targets every market segment.

If you release a good feature, competitors will copy it.

If you charge more, you lose some of the price-conscious demographic.

If you charge less, you burn cash.

If you dumb it down, you lose the advanced users.


We are already balancing fairly well. Revenue generally growing through various medium term trends.



So the easy way: find the most common complaints and fix them. Minimizes attrition, maximizes word of mouth and ROI on marketing.
More difficult: understanding users and competitors for ideas on how to innovate, developing new ideas without messing up and wasting money.
Safe: when market conditions are weak, taking the safe path - cutting costs and removing pain points, focusing on making incremental gains, not taking gambles on big changes.



That idea has worked for my businesses. Dedication really helps to make a business successful. Consistently making small improvements.

Eg. multi-variate testing on a landing page to maximize conversion rate. Or with E-commerce, every 6-12 months optimizing the product line offered.


I wasn't considering what big features are best to release at the moment, because there are bigger issues - wasteful marketing (some quarters ago), and 'COVID peak level staffing'.