There are two parts to the fraud detection of AV1..detection and prevention...there are 4 US companies that are competitors to AV1 each worth $1 billion.They can detect and prevent in a non direct way whereas AV1 can in real time protect.So with their market strategy they have introduced their freemium service(google it if unsure) a free service on detection...so exactly what the others offer but free...it will undermine their markets...and then AV1 will charge the new clients with their real time prevention services...So AV1 has a competitive advantage leading down the track to then being bought out at multiples of the current price...possibly by their competitors or others “In line with the Company’s mission of providing trust and transparency in the digital advertising ecosystem, we believe that this freemium model is a critical offering for the global digital advertising industry. We expect it will quickly raise awareness of the extent of the global ad fraud problem and our available TrafficGuard solution.We know that TrafficGuard is world-leading because our clients are continually searching for the best of breed anti-fraud solution and choose TrafficGuard as their primary anti-fraud solution. “With additional uptake of our freemium solution, we are confident that this will lead to a greater uptake for the mid and low level market audience as they see the value in TrafficGuard and get used to the functionality of the portal.” says CEO Mathew Ratty
US market just getting going...expect a further jump in quarterly revenues.
AV1 Price at posting:
22.5¢ Sentiment: Buy Disclosure: Held
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