Not gonna lie, I'm pretty frustrated with this share. So...

Not gonna lie, I'm pretty frustrated with this share. So much potential and they've bombed it every single way possible. This could have been a rocket and it looks like we may need to wait 2-5 years with the HOPE the shares will go up...... I'm starting to think that if they couldn't capitalise on the most recent opportunity will they be able to do so in the future? Have they learnt from their mistakes this time round? The company is in a really strong position. However, if they can't market it correctly, what hope do we have as investors?