I predict that DTC's foray into the global market will be the demise of this company. Costs to deliver and support will likely far exceed forecasted revenue. It will only hurt the company expanding into already proven successful local markets due to associated growth pains and resource priorisation as from previous reports the company has a current focus on "cost control" and at the same time "growth". This can be a very volatile time for a company.
I would like to see some transparency and a current profitability chart of AUS vs ROW customers in the upcoming annual general meeting and have a detailed discussion on this topic.
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