Quite the opposite, Amazon is built on this type of businesses...

Quite the opposite, Amazon is built on this type of businesses because Amazon marketplace sales is bigger than Amazon retail.

Here is what Bezos said in 2017: "In 2017, for the first time in our history, more than half of the units sold on Amazon worldwide were from our third-party sellers, including small and medium-sized businesses (SMBs). Over 300,000 U.S.-based SMBs started selling on Amazon in 2017, and Fulfilment by Amazon shipped billions of items for SMBs worldwide…Our Global Selling program (enabling SMBs to sell products across national borders) grew by over 50% in 2017 and cross-border ecommerce by SMBs now represents more than 25% of total third-party sales."Today the size of marketplace sales is way bigger than Amazon retail itself.


Today the size of marketplace sales is way bigger than Amazon retail itself.