It is a risk reward decision that the great investors talk about all the time. What is the size of the market and potential upside on success ? IN this case it is enormous so the pay back could be many many multiples of the current market cap.
The question is does LER have the funding to reach its potential and is the product unique.
Personally I think it is early days but the potential reward for the risk we are taking is slanted to the upside and warrants the rocky road from idea to revenue to profitability to reward.
It is a risk reward decision that the great investors talk about...
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