Here's the short version to save you the bother:> We have a...

Here's the short version to save you the bother:
> We have a relationship with a big retailer. We'd like you to think it's stocked everywhere, even though it's not. This means you should believe we are a big deal in the beer sector, even though our revenue is stagnant.
> We operate in a big market - look how big it is (ignore those craft beer guys, that's small beer). We want you to believe we are in the big league of beer.
> We get our beer brewed by a big beer brewing company. We'd like you to think this means we have lot's of supply, even though we fund our beer purchases through debt and illiquid share sales to investors who are a bit dumb.

I really do wonder when someone will pull these characters up for false and misleading conduct. If you compare the prospectus strategy to where they are today, it bears no resemblance. Hospitality - gone, beer brewing - gone, World's greenest brewery - gone. Credibility and integrity - well and truly gone.