Yea I saw that write up before. I don’t see that as particularly damning for FIJ at all. There are plenty of examples that contradict that narrative - Celsius being one. What do they sell? ‘Healthy energy’ drinks. Hardly disruptive / ground breaking territory. Launched in 2005 now with a market cap of USD $8b. The alcoholic beverage market according to Google was worth ~ $1.5T in 2021. It isn’t hard to see the potential.
I get it - you have been burnt with your investment in FIJ. I haven’t been here long but I’ve already copped a very significant paper loss. I have also experienced +6 figure losses on other stocks. It’s easy to feel despondent and management is the logical / easy target. The potential here though is real, AN is smart and motivated to see this succeed. And he has some competent support. And besides all that - surely you’re not going to sell now for this pittance - may as well see it through to the bitter or joyful end.
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