The gravitas of educating thousands of GP's and specialists to employ new approaches (e.g. adopt a new lung scan over an old one) is huge.
It is both a challenge and, ultimately, a MOAT. Anyone who thinks this can be done overnight needs to reset expectations and appreciate it will be a slow burn.
The key is getting a short hit of Veteran's revenue in the next 24 months in order to sustain longer term growth which will come slowly.
Ann: Quarterly Activity Report and Appendix 4C for Q3 FY2024, page-5
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