RNT – Something is Brewing… finallyJust wanted to throw in my 2...

RNT – Something is Brewing… finally

Just wanted to throw in my 2 cents as a long-term holder who’s been quietly watching things develop at Rent.com.au (ASX: RNT).

Feels like for the first time in a while, we’re not just waiting and hoping – there’s actual movement in the right places.

1. Data monetisation – this is the big one.

The company has flagged it publicly, and CoreLogic is now in the mix. That’s not a small fry – it’s a serious player in real estate data. If RNT can monetise renter data smartly (and ethically), we’re talking about a whole new revenue stream that isn’t dependent on just listings or ads. Think long-term, recurring partnerships here.

2. RentBond moving in-house

Another underrated shift. Taking ownership of this process gives RNT more touchpoints with renters, more control over the user experience, and most importantly – more revenue opportunities. It also gives them a better shot at cross-selling their other products, especially if they tie it in with RentPay.

3. RentPay and financial tools

People seem to miss that RentPay already has working features like automated savings and small-scale credit score improvement. If marketed properly (which they admit hasn’t been great until now), that’s something a huge number of renters could use. Especially with the rental squeeze continuing, more tenants are looking for smarter ways to manage payments and build their financial profile.

4. New leadership + fresh branding

There’s a new COO with a marketing background, and they’re clearly aware that the message needs work. A name refresh for RentPay might help too – the product has substance, but renters need to get the value quickly. Think about how Afterpay exploded once people understood it in one sentence.

My take?

This isn’t a “next REA” or “next Airbnb” story. It’s something different. RNT is quietly building what could become Australia’s first renter-focused fintech/data ecosystem. With the right execution, that’s got serious upside.

It’s still early days. But with partnerships, control over more products, and renters increasingly squeezed by the market – timing might finally be on their side.

Not advice. Just watching with interest – and holding.