A white label set-up is where one company e.g. Yojee develops and maintains the overall platform, however, a secondary company rebrands the product as if it is there own.
In the case of UPS it could be the product they mention on their website or combining this with their "in-house development" and branding it as a UPS solution so that all parties involved (Internal/external) will see it as a UPS software.
The significance is the YOJ is the provider (SAAS) but from a company perspective it is their software meaning they could be advertising they are investing in this area but actually, it is YOJ who is investing and developing.
White labels are common in larger organisations, where they could spend time and resources developing the whole product ground up but see it as more economically viable to use an external platform and label it as theirs.
YOJ is primed for this set-up as they offer custom modules thereby allowing the organisation a full custom set-up without the resources. This is YOJ's specialisation, UPS is freight and transport industry, big organisation are more positioned to doing what they do well and leaving what they don't (Software Development) to an expert.
YOJ Price at posting:
13.5¢ Sentiment: Buy Disclosure: Held
