With only 2600 paying in the USA atm it gives a massive upside. This was is ASX announcement 14/1/22, captioned below.
As continually stressed by management when agents onboard multiple reviews it provides the backbone for subscription services as it gives them marketing credibility. The RMY platform is after all a review based platform, you need to have a reasonable amount of reviews first then the marketing and subscriptions will follow as per Aust subscription model.
Get the agents claiming their profile, 185k in USA. Get the agents on boarding multiple reviews, 283,000 with 70,000 in Nov/Dec alone in USA Get the agents paying a subscription, 2600 USA.
In regards to marketing strategies watch the Stocks Down Under DW interview and how national agency agreements are happening re Harcourts and signing of large MLS in the USA market.
We are living in a digital world and successful agents need to harness and promote their digital profile as a major marketing strategy to gain an advantage.
Who buys a physical newspaper and reads the realestate lift out anymore?
How much junk mail do you receive in your letter box these days? Not as much I would say as the cost is getting prohibitive and most goes straight into the bin in my case.
Must say those fridge magnets do come in handy!
Hasaman
Release Date: 14/01/22 12:41Summary: US Update - Significant uplift in agent reviews in USPrice Sensitive: NoDownload Document 135.19KB
