I personally could not see myself buying a Spacetalk or Apple Watch or even moochies for my kids during a lockdown. Post lockdown now that’s a different story, during this unpredictable time with heightened fears some parents may feel far more comfortable knowing where their children are or have been.
Of course the sales in the UK have been disappointing but the way I see it sales have rocketed in ANZ since lockdowns have been lifted and there is no reason why that couldn’t be the case in the UK as well. I do agree with previous posts the marketing in the UK could and should be increased once the lockdowns are well and truly in the rear view mirror.
Maybe I’m being too optimistic, but growth is looking strong despite poor results in the UK, I see this as glass half full, there’s still potential to fill another half glass of revenue in the UK and then pour another whole glass if things go well in the US (big if at this stage) GLTAH!
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