I appreciate your input @ozblue, however, with all due respect,...

"The whole of room air purifier designed to be either a wall installation or a mobile installation which can be moved between rooms and will clean all air that flows through it of various pathogens and microbes as the Company has previously announced;"

So the latest from the company is going down the route of a stand alone produce in an already crowded market place. There have been lots of links provided by people over months showing the number of 'air purifiers' that kill bugs in a similar way, but none taken up by a major manufacturer..

... like this one ...

https://ohair.com.au/

They also have portable or fixed systems...

There are many others on the market. (BTW I wouldn't touch the above product)

Then the second way is via ..."A system for routine sanitising of residential and institutional air conditioning coils to prevent build-up of microbes, dust and allergens."

Yet there are already many ways and companies that provide a service of cleaning air conditioning coils via a routine maintenance schedule..

There are 2 sets of coils on any air conditioning system, the inside ones and the outside ones. The coils connected to the air that is being used, is of course on the inside of the room or building that is occupied most of the time (that's why you cool the air!!).

How on earth does this work?? ......

"This system is considered simpler as it will not have to concern itself as to destruction of excess ozone and hydroxyl radicals and intended to address the industry concerns with respect to recirculating of potentially contaminated air and attacking the main documented source of cross-infection."

I would have thought that cleaning the inside coils would require getting rid of excess oxone and hydroxyl radicals as that is the air people breathe. If it is not necessary because the room is cleared of people when this 'routine' cleaning takes place, then why not just use an existing ozone generator to push ozone through the coils when the room is cleared of people??

The point being that there is nothing unique or world beating in any of the above, they intend to produce products that will compete with a lot of existing methods. The amount of money that would have to be spent on marketing to gain market penetration will be substantial. To gain any market share these devices would have to be 'better', 'faster', 'cheaper' than other existing technology.

I can not see any way where there will be substantial profits to shareholders down the track, but it is easy to see a lot of cap raises over the next few years as they try to gain some market share in a crowded market place.

@tukebay ... Going down the path of their own product is very clear evidence of OEMs not wanting the product at all. Why spend millions they don't currently have if not necessary?? Things like the OHair devices are not in OEM products for a very good reason. They are a company that is trying to eek out survival in a crowded market place with their version of a 'unique' product.

At some point investors need to realize that the U beaut, unique, 'save the world' tech, that we were sold a few years ago, is just another tech in a crowded market place. We all make mistakes with our investments..

I appreciate your input @ozblue, however, with all due respect, unless you are willing to post your CV on HC (not something that I expect you to do), I have a little more faith in the words of AS who has an intimate understanding of the technology and the runs on the board when it comes to commercialisation of technology.

As a reminder, these were his words from the qtrly:

"The Purifloh solution appears to be the only economical and easy-to-retrofit option for routine disinfection of aircon evaporator coils notorious for harbouring microbes and allergens."

I dare say he has done his homework & is suitably qualified to make such a statement.

Similarly, you are entitled to your opinion that , "Going down the path of their own product is very clear evidence of OEMs not wanting the product at all."

I am also entitled to my opinion that OEMs are usually large multinationals that move VERY SLOWLY and are plagued by bureaucracy and ass-covering middle management.

Nothwithstanding this, they do eventually make decisions.