@tukebay .... " I have a little more faith in the words of AS who has an intimate understanding of the technology and the runs on the board when it comes to commercialisation of technology."
I tend to find the words of people that are making money out of whatever being successful, somewhat unreliable.
Just because a used car salesman, that is the best in the business tells me the used car I'm looking at is exceptionally good, I don't ever find convincing. So I would do my own research on that used car..
I find the same in all companies, the directors and main employees are always selling the sizzle so it is always buyer beware.
The fantastic 'Bluemist' seems to be gone, why??
The fantastic low hanging fruit of swimming pool water filtration is off the agenda. Why??
Given the existing track record of 'products' ready to take the world by storm, simply not happening, why should a new person be the great change?? Has AS never had a failure??
BP and the people he was bringing into the company like J Heath, were certain to make for a great future, but it didn't happen.
The reality is that this company is a total one trick pony. They have not looked to any other technologies that have surfaced over the last 7 years, since signing on with Somnio, to get a business happening.
A successful business in water and air purification could (and probably should) have a wide range of technologies available. There is nothing wrong in being the importer and supplier of other companies products while developing their own.
Instead of creating a business in the sale of purification products, creating their own network in the process, they have gambled everything on one technology, one product with different varieties, which has so far failed at any commercialization.
If the company does have a product or products by the end of this year, then what?? These things do not sell themselves, they need to be known, they need rigorous testing and endorsements by industry players, all marketing costs, with money the company doesn't have, unless they start cap raising in a big way. The products need to be out in the market place and seen by people, so many need to be produced and operating before sales etc. This line from the quarterly ......"In turn this will provide for the commencement of pre-orders on the two products currently under development"
... has to be in the joke category.
Who would pre-order a product that has no industry testing, from an unknown company, no idea life of product or service provided by the company etc. (apart from those that need it to succeed involved with the company).
A bit of soapy water sprayed into the air conditioning coils to clean them will also kill viruses. It is a simple easy thing to do on your own air conditioners. I don't think a lot of people will buy an expensive device to do this job. (the residential bit in the announcement).
Pricing will be very interesting, remember they were down to final design etc with Bluemist a few years ago, but never went on with it. The company is in a very similar position to what they were back then, only with more shares on issue and currently a higher share price (about 50c in 2018 before BP). Why should the shares be worth any more than the 50c they were worth last time they had a product ready for final design?
pg 5 from 11/12/17 announcement..
https://www.asx.com.au/asx/statistics/displayAnnouncement.do?display=pdf&idsId=01932237
"the path to development of the Bluemist product portfolio has been shortened and the focus now is on the final design, product packaging, cost and in situ performance validation."
Why should this time be different??
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