I think one of the problems is they just don't have the funds to properly sell the company. The admin fees are unsustainable but that is because they don't have the cash reserves, not because they are burning money. Take out the executive / director fees and overall admin costs are pretty minimal. I think it is make or break at the moment and they should increase expenditure, primarily on product development.
Ann: Quarterly Report and 4C, page-68
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