Unfortunately this is a great concept, completely butchered by...

Unfortunately this is a great concept, completely butchered by incompetent management. It was a poorly executed IPO with price changes and a 2nd tier (3rd / 4th tier?) broker in Veritas. Then instead of underpromising and overdelivering on prospectus numbers they've done the exact opposite, so nobody trusts anything they say anymore. Seems like a given they'll fall short of their store rollout numbers and in any case will need more capital. If this company is still listed when it becomes profitable (I mean real profits and not $5k per quarter...) it is going to trade at a huge discount to the market for a long time, unless they overhaul current management since the market doesn't trust them anymore - and with good reason. Good luck if you're still in it. And if you're buying any or topping up here, you have bigger cojones than me.